social media optimization - SMO ?

Social Bookmarking is the latest trend in search engine optimization, which has gained recognition as part of a new type of website optimization, termed “social media optimization (SMO).”

Social Book marking, also referred to sometimes as “social bookmarketing”, is the term used for bookmarking sites on the web and sharing them with friends.

Top 10 Social Bookmarking Sites

Digg.com

Digg is the most popular and notable of the social bookmarking sites. IT is estimates that that Digg has about 25 million unique visitors a month. The audience is predominantly male (65%), between 25-34 years of age, with a household income between 30k and 100k. Digg’s demographics have changed as it has become more popular (mainstream). Not to long ago the Digg profile was male, under 25 who made less than 30k a year. Social media topics that do well on Digg include interesting photos, anything anti-Microsoft and lists (top 10, etc).

Propeller.com
Propeller (formely Netscape) is comfortable the second biggest social bookmarking site behind Digg with over 5.8 million monthly uniques, of which 3.6 million (62%) are in the U.S. Netscape also attracts a male biased audience (54) , that is slightly older (45-54 is biggest age group), and 55% of Propeller.com visitors have an household income over $60k.

StumbleUpon
Stumbleupon.com reports over 4.5 million members and Quantcast classifies it as a top 5,000 site that has about 1.5 million unique visitors a month from the U.S. The audience is male biased (56%) and between the ages of 45-54 (22% of visitors). The older demographic also skews the household income with 51% of visitors having a household income of over $60k.

Reddit.com
Reddit is becoming a very popular social bookmarking site with about 1.2 million unique visitors in the U.S., making it slightly larger than Del.icio.us. Reddit attracts a predominantly male (57%) audience that is between the ages of 35-44 (25%). With 65% of the audience having a household income of between $30 and $100k, Reddit is a mainstream social networking site. As a result, political, environmental, business and entertainment news does well with this audience.

Del.icio.us
Del.icio.us is the oldest social bookmarking site and Quantcast classifies it as a top 5,000 site that gets about 1.1 million unique visitors a month from the U.S. The audience is male (53%) and about 47% of them are over 45. Similar to StumbleUpon, 51% of visitors having a household income of over $60k.

Newsvine.com
Newsvine is a top 10,000 site that reaches over 362K U.S. monthly uniques. The site attracts a slightly male slanted audience (54%) and 51% of the users have a household income under $60k.

Fark.com
Fark.com is a much more trafficked site than people expect. With 1,972,698 monthly unique visitors in the U.S., it is bigger than StumbleUpon, Del.icio.us and Reddit. The Fark audience is heavily male (69%), between the ages of 25-34 and a household income under $60k (52%). The Fark audience likes interesting, bizarre and amusing news stories, along with regular photo manipulation contests.

Blinklist.com
Blinklist.com is a top 10,000 site that reaches over 353K U.S. monthly uniques. The site appeals to a more male group (59%) who are between the age of 25 and 54. About 54% of the audience earns over $60k a year.

Clipmarks.com
Clipmarks reaches over 205K U.S. monthly uniques. The site appeals to a male biased audience (58%) with a household income of $30-60k. The site attracts almost equal amounts of people between 25 and 54.

Shoutwire.com
This site reaches approximately 70,742 U.S. monthly uniques. The site appeals to a more male (60%), younger audience (38% are under 24).

Social Media Bookmarking Tool - Code

Place this code on your website for social bookmarking tool or you can visit manually and submit your material. but this is easy and good way of using SMO

<!-- Start code -->
<script src="http://www.mypagerank.net/services/sbt/sbt.php" type="text/javascript"></script>
<!-- End code -->

How to Optimize Website for Specific Country

1st of all you can start with purchasing url related to the country. suppose if you like to optimize your site for Australia then you can purchase your url like urlname.co.au and then specify country name in tital tag and meta tag.

Supose you have indian domian or other country domain but you like to optimize site for other country then you have to follow some serious steps.

Try to incude related country name in tital tag 1st.then after you can stat with some changes in the meta tags . Include your country name and their related terms in meta tag after that you can submit some yellow pages listing and before this you can submit your website in Google maps and verified the listing of your website and address. After
that your listing will appear on related country google.

Also try to make country and area specific content and distribute this content on article submission sites ,press release sites, blog & RSS.etc.

Try to exchange links with related country site url . this will also help you to increase ranking on related google.

On Page Optimization for professionals

• Site must be user friendly and easy to navigate the inner pages and links. Site web page contents must be user interesting and informative according to the web page headings.
  
  
• Keep your navigation on the left side of your web pages. "Site navigation should be at the left side of the web page, so that search engine robots can easily crawl all site inner page links."
  
  
• Avoid using JavaScript, flash and frames on your web pages and navigation links. Generally search engine robots does not crawl JavaScript, flash and frames.
  
  
• If you are using images in your site header, then try to split your image into several sections. It will help you put more keywords in alt tags here. It will also help you to save site load time.
  
  
• Header tags are very important for SEO work, so always use header tags on your web pages. It will be great if you use the h1 tag as your web page heading and it should be kept relatively short. However, never use the h1 tag twice on one page.
  

Note: H1 tag always shows in bold format and it also take some extra spaces between the lines. So try to adjust heading text with the css style sheet according to the site design and look.


• As you may have heard, "content is king" on the web, especially when it comes to seo, so the more the better. However, make sure you put the main keywords at the beginning of the page contents on all your information pages.
  
  
• A VERY important point not considered by most web designers, is to avoid unnecessary coding in the webpage source code like P and span.

  
  In our work, we have found an unusually high amount of unnecessary code though, and I guarantee that if you think your web pages do not have unnecessary code in them, you're probably lying to yourself. This is largely due to the high number of websites built in Macromedia Dreamweaver and Adobe GoLive. These programs are notorious for inserting massive amounts of unnecessary code, making your web pages look much cluttered to search engine spiders. A good idea is to have one of our SEO experts examine your web pages for unnecessary code and make recommendations. They are among the best in the business. You'd be truly amazed at the impact it has on your site load time as well as your search engine rankings.
  
  

• Lastly, try to avoid using too many tables on a web page, as overuse of tables is not good for seo purposes. A great alternative for using tables that web designers rarely consider is the use of div tags.

What Is SEO ?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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Source:- http://en.wikipedia.org/wiki/Search_engine_optimization